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Department:
Marketing
Role Profile & Pay Grade:
Non-Exempt,
Location:
Van Wert, Ohio
We make life better, one relationship
and one vehicle at a time.
To be the partner of choice, dedicated to
safety and innovation, delivering an exceptional
customer experience through empowered employees.
Summary of Responsibilities
Aligned with U.S. Marketing & Sales Strategy, the Van Wert Marketing Coordinator will elevate the brands and associated products of Braun Ambulances, by coordinating online and offline marketing initiatives. Responsible to handle both specific site responsibilities, and contribute towards DBC Marketing Shared Services and Dealer Partner activities, which includes Demers-Crestline brands.
Summary of Activities
| Responsibilities | Activities |
| Coordinate and monitor all Braun brand initiatives, internal and external marketing and communications. | |
| Social media platforms (Braun): coordinate all social media initiatives, includes creating content, coordinating campaigns and monitoring social media platforms. | |
| Website: maintain website content including recent deliveries, blogs, news, white papers, etc. | |
| Email marketing: drive content email marketing and coordinate campaigns, including surveys. | |
| Memberships & Sponsorships: coordinate all memberships, sponsorships requests, track expenses, and other administrative aspects | |
| Lead Generation and Management: distribute leads as needed, and maintain quality of leads and records collected through HubSpot CRM. | |
| Corporate Communications: support Braun site including internal events and initiatives, and support other departments such as HR, with internal campaigns as needed | |
| Coordinate DBC U.S. activities, projects, and initiatives, as needed | |
| Trade Shows and Marketing/Sales Events: includes coordinating arrangements for hotels, conference rooms, restaurants, logistics, planning, etc | |
| Support Dealer Network through Dealer Engagement plan, Dealer and Customer requests, including site visits etc. | |
| Photography & Videography: photograph and video product, customers, etc. as needed | |
| Procurement: coordinate print literature, tradeshow materials, promotional supplies & more, as needed | |
| Media & Advertising: coordinate campaigns as needed, aligning brand and overarching strategy | |
| Sales Support: supports sales staff by fostering open communication to adequately translate sales messages into marketing initiatives, includes creating presentations | |
| Meetings: participate in DBC shared marketing service meetings and local site meetings | |
| Budget: track ongoing expenses in working budget, includes reviewing, approving, and coding invoices for accounting. participate in annual budget planning | |
| Reporting: assist in analyzing and summarizing website, social, and paid search marketing analytics and provide reports as needed | |
| Marketing Assets/Dealer Portal: manage all marketing assets, manage cloud storage system (Box) files and access IDs | |
| HubSpot: serve as the internal advocate and manager of HubSpot platform and related initiatives |
Technical Skills/Competencies (Technical Knowledge, Education and Experience)
Personality Traits / Core Skills
Essential Functions/Physical Requirements
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